FREDERICTON (GNB) – The provincial government has renewed the Explore NB Travel Incentive Program that is aimed at encouraging residents to travel and discover the province’s natural beauty and diversity.

The summer program will run from May 27 to Oct. 31. It offers a 20 per cent rebate on eligible expenses up to $1,000 for New Brunswickers taking a vacation that includes a paid overnight stay in the province.

“We are happy to be able to offer this program once again to residents,” said Tourism, Heritage and Culture Minister Tammy Scott-Wallace. “It has helped support many tourism businesses across the province and has helped New Brunswickers to discover new places and hidden gems. It has truly made it possible for many people to continue to explore their province over the past year.”

An investment of $4.5 million in fiscal 2021-22 will support the program renewal.

There are four categories of eligible expenses:

  • accommodations such as at hotels, motels, inns, B&Bs and campsites;
  • food and drink at restaurants and food trucks;
  • activities such as entrance fees to attractions, museums, art galleries, cultural events and outdoor adventure activities; and
  • travel expenses such as for vehicle rentals, ferries and parking.

Applicants may apply for the rebate if they have valid and detailed receipts from registered New Brunswick businesses and have a paid overnight stay at a New Brunswick accommodation.

The program will continue to support tourism operators during the pandemic. Tourism contributes significantly to the province’s economy.

Applications can be submitted from July 5 to Nov. 30. More information on the program is available online.

Residents who have questions about the program, including eligible expenses and criteria, should contact the department at