ST. STEPHEN (GNB) – The provincial government is investing $600,000 this year to install a welcoming gateway at each of the province’s six vehicle arrival points: Edmundston, Campbellton, Aulac, Cape Jourimain, St. Stephen and Woodstock.

“As identified in our Economic Growth Plan, tourism is a major component of the government’s economic vision,” said Tourism, Heritage and Culture Minister John Ames. “First impressions are important. We want to ensure that we make an impression on visitors from the moment they enter our province.”

“As a border town, St. Stephen has the privilege of introducing people to Canada and welcoming people to our beautiful province,” said Mayor Allan MacEachern. “We look forward to the new gateway signage.”

“We are not only a gateway to New Brunswick, but are also an international gateway to the Atlantic provinces from the United States,” said Abby Pond, executive director of the Charlotte Coastal Region Tourism Association. “These new gateways are essential to welcoming visitors and to showing the pride we have in our province as a unique destination.”

The tourism sector employs more than 42,000 people and plays an important role in the economy. For every dollar invested in promoting the province as a tourism destination, there is an estimated return of $3.20.