Government of New Brunswick


The Professional Coach Employment Program aims to increase the number of full-time professional coaches working with Sport for Life (S4L) Train to Train (T2T) and Train to Compete (T2C) athletes in New Brunswick. Funding is available to eligible organizations to support the hiring of a full-time professional coach.


Provincial Sport Organizations (PSOs) who:
• Are in receipt of funding through the Sport and Recreation Branch Funding Model I.
• Meet minimum standards of organizational capacity including good governance practices, policy, financial strength, membership, athlete development leadership and planning.
• Can demonstrate the financial capacity to support the coach salary, benefits, professional development and associated employment costs.
• Have demonstrated the ability to move athletes along the T2T and T2C athlete development pathway of their sport and achieve success at the national level.
• Can identify a centralized ‘day to day’ training group of T2T and T2C athletes for whom the employee shall be the primary coach.
• Are able to hire a coach with a minimum certification level of Comp Development with demonstrated success in developing T2T and T2C athletes.

*Preference may be given to sports with disciplines featured in major games (e.g., Olympics/Paralympics Pan Americans/Commonwealth)


The Department will provide up to $30,000/year for 4 years towards a position. The minimum coach salary is $40,000 - the PSO/employer pays the difference (at least $10,000) plus the cost of agreed upon employee benefits and other associated employment costs

a. Higher numbers of NB T2C athletes achieving success at the national level including selection to junior national teams, top 3 finishes at national championships and Canada Games medals.
b. Higher numbers of NB T2T athletes achieving success at the Regional (Eastern Canada) and national level.
c. Greater numbers of NB athletes in the T2T and T2C stages of development as demonstrated by increased number of entries in appropriate competitions.
d. Increasing alignment of athlete development pathways with the sport’s specific long-term athlete development plans.
e. Increased number of positive coach mentoring experiences
f. Improved recognition of coaching as a career choice as evidenced by the number of NB coaches working towards professional positions.

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