Government of New Brunswick
Background


In preparation for Cannabis legalization, the Government of New Brunswick passed the Cannabis Education and Awareness Fund Act (the Act). The fund is currently supported by two percent of the gross sales of cannabis from suppliers to the provincial retailer, Cannabis NB.
 

Vision


New Brunswickers make informed, responsible choices about their cannabis use. This includes:  

  • Delaying the onset of cannabis use for those who choose to begin consuming cannabis
  • For those who consume cannabis, choosing to consume lower risk cannabis products
  • For those who consume cannabis, choosing to use cannabis in moderation
  • Choosing not to operate motor vehicles while consuming cannabis
  • New Brunswickers in vulnerable groups choose to abstain from cannabis, consume in moderation or deduce their consumption. and
  • Choosing not to consume cannabis when pregnant or breastfeeding.
     
Mission


Fund education and awareness initiatives, policies and programs that equip New Brunswickers to make informed, responsible choices about their cannabis consumption.
 

Funding Priorities:


Filling the Gap: 
Cannabis legalization is new to Canada and to New Brunswick. This means there may  be a lack of New Brunswick-specific information about purchasing and consuming cannabis legally and responsibly as well as on the implications and impacts of cannabis consumption.

Growing Knowledge:
Enable researchers to investigate the best ways to increase the knowledge of cannabis, its effects and understand its consumption in New Brunswick

Supporting Evidence Based Decisions:
It is important that New Brunswickers who choose to consume cannabis, or who are seeking information about cannabis, have access to reliable information. Making information relevant to target groups, such as university students, easily accessible and available when they need it supports New Brunswickers’ ability to make informed decisions.

Empowering Stakeholders: 
Cannabis legalization affects all New Brunswickers. Some communities or groups may require a targeted approach to cannabis education and awareness programs. Stakeholders may apply for grants to facilitate targeted education and awareness messaging and