Finance and Treasury Board
Beer to be sold in select grocery stores beginning in October05 June 2019
FREDERICTON (GNB) – NB Liquor announced today the expansion of product offerings in select grocery stores beginning in October. The new beverage portfolio will include beer (in specific package sizes), ready-to-drink products, an updated wine selection and local products.
“NB Liquor’s extensive customer research indicates our customers are looking for more convenient opportunities to shop for specific occasions,” said acting president and CEO Brad Cameron. “We are very pleased to be working with our industry partners to add this offering for our customers as NB Liquor continues to be responsive to their needs and preferences.”
Wine sales were allowed in a limited number of grocery stores beginning in 2014 as a pilot project. Today, there are 66 grocery outlets that sell cider and wine, including locally produced items. Locally produced beer will be available in grocery stores on a phased-in basis.
“Our government is excited about this announcement,” said Finance and Treasury Board Minister Ernie Steeves. “This decision shows NB Liquor is adapting and responding to consumer demands and will position the corporation for future success as they continue to grow their business in a socially responsible way.”
In addition to expanding its offerings in grocery stores, NB Liquor recently opened its first Experience wine store in Moncton.
NB Liquor is a provincial Crown corporation responsible for the purchase, importation, distribution and retail activity for all alcoholic beverages in the province. It serves the public and licensees through 42 corporate retail outlets, 89 private agency store outlets, 74 local producer agency stores and 66 grocery stores selling wine and cider. Its product portfolio comprises more than 2,200 products, including wines, spirits, beers and other products, such as coolers and cider products, as well as locally produced alcoholic beverages. Over the course of the last 43 years, NB Liquor has built a network of stores in more than 30 communities around the province and employs about 620 people.