FREDERICTON (GNB) – In response to the recent ice storm, NB Liquor is partnering with the Canadian Red Cross to raise funds for the relief efforts.

Beginning today, the public can support the Canadian Red Cross disaster fund to help affected residents by making a donation through NB Liquor’s prompt-at-cash campaign at any of the 44 corporate stores. The campaign continues until 9 p.m. on Saturday, Feb. 4.

“New Brunswickers have big hearts when it comes to donating for natural disasters,” said Brian Harriman, president and CEO of NB Liquor. “Many New Brunswickers have many friends and family members that have been touched by the ice storm of 2017. I have no doubt that many people want to help and show their generosity with a financial contribution in support of emergency appeal.”

NB Liquor has partnered with the Canadian Red Cross on many relief efforts over the years, such as those following the Fort McMurray, Alta. wildfires; floods in Perth-Andover and St. Stephen; the shooting of RCMP officers in Moncton; and the 2010 earthquake in Haiti.

“Canadian Red Cross personnel have been activated since the power outages began last week. We continue to support affected communities in New Brunswick. We are operating emergency shelters and providing support to community-based volunteers and staff who are operating them,” said Bill Lawlor, director of the Canadian Red Cross in New Brunswick. “Canadian Red Cross will be performing needs assessments this week to help determine the most urgent needs of those impacted. We will work with local authorities and provincial government departments to ensure any assistance is well co-ordinated and not duplicated.”

New Brunswickers who wish to help financially may do so through the NB Liquor campaign or through other channels, including online or by phone, toll-free, at 1-800-418-1111.