CAMPBELLTON (GNB) – The provincial government will invest $2.2 million to purchase snow-making equipment for the ski hill at Sugarloaf Provincial Park.

“Your government understands what matters to New Brunswickers,” said Post-Secondary Education, Training and Labour Minister Donald Arseneault. “We are working hard on these priorities and, with your support, we are getting things done. Knowing that Sugarloaf will have snow early in the season will allow families and visitors to plan their vacations earlier in the year.”

Arseneault spoke on behalf of Tourism, Heritage and Culture Minister John Ames.

The government sees New Brunswick as a four-season tourism destination and recognizes the economic benefits and potential growth within the tourism sector.

“Visitors will come here to Campbellton and stay in our hotels, eat in our restaurants and shop in our stores,” said Arseneault. “It will also allow local residents to purchase season passes to the hill, knowing they will get in a full season of skiing.”

Tourism plays an important role in the province’s economy. As of August 2015, the industry employed 42,100 people in New Brunswick, which was an increase of 3,200 over the previous year. Tourism also contributes $522 million annually to the provincial GDP. In 2015, for every public dollar spent on marketing the province, there was a return of $3.19.

Sugarloaf Park is one of New Brunswick's nine provincial parks and includes a campground, cross-country ski trails, snowmobile trails, outdoor ice-skating surface, and Atlantic Canada’s only lift-operated mountain bike park. The park has 12 alpine ski trails ranging from beginner to expert.