Partnership brings Brazilian coffee beans to Saint John coffee shop19 January 2015
SAINT JOHN (NB) – Coccamp has set up operations in Saint John, resulting in a partnership between the Brazilian coffee company and local coffee shop Java Moose.
“We believe in the tremendous potential of New Brunswick’s small and medium-sized enterprises,” said Economic Development Minister Rick Doucet. “The province’s economic growth relies on strong ties between businesses and critical transportation assets. Our sustained commitment to these long-term partnerships continues to help businesses gain access to new trade and market opportunities.”
The partnership between Coccamp and local coffee chain Java Moose grew out of an incoming trade mission from Latin America in June of 2013, organized by partners including the provincial government, the Atlantic Canada Opportunities Agency (ACOA), Enterprise Saint John and Port Saint John. Coccamp, a Brazilian coffee company, was one of ten firms that participated in about 150 meetings in Saint John during the mission.
“Our government has made opening new markets a priority in order to create jobs and economic opportunities for hardworking Canadians in every region of the country,” said Saint John MP Rodney Weston. “The partnership between Brazilian coffee bean’s company Coccamp, and Saint John’s Java Moose highlights the success of an incoming Latin American trade mission that has solidified new trade relationships, and established a coffee bean distribution centre that will generate new market opportunities throughout Atlantic Canada and the United States.”
Weston attended the news event for Rob Moore, minister of state for ACOA.
Coccamp’s business model will see coffee beans imported to Saint John for roasting and distribution. The first container of beans arrived in Saint John in November 2014. With this new partnership, Java Moose will roast and distribute a specialty blend in stores and through the company’s new K-cup line.
“Partnerships, like the one announced today, provide a local story and context as to how enhanced trade volume in the north-south trade corridor is impacting this region,” said Port of Saint John president and CEO Jim Quinn. “Traditionally we have been an export port, so import business, such as these coffee beans, is key as it provides the beginning of balanced trade.”
Saint John was a natural fit for the partnership because of the port’s strategic location on the Atlantic seaboard, its strong inland transportation connections and access to other markets both in Canada and the United States. Brazil is one of the fastest-growing economies in the world and provides ample opportunities for New Brunswick exporters, being one of the primary markets for port-related traffic.
Coccamp is hoping to expand the distribution of the beans coming through the port, partnering first with New Brunswick roasters, and then looking outward to expand into other Atlantic provinces and, eventually, distributing to central Canada and the United States.
“It is a positive example of various partners coming together in a collaborative way,” said Enterprise Saint John CEO Steve Carson. “This is what true growth is all about: working together toward a common goal of increasing prosperity in the region.”
“Java Moose Coffee, a local small business, is pleased to be able to gain access to quality coffee beans delivered from Brazil virtually to our doorstep with the help and partnership of Coccamp NB Inc. and Port Saint John,” said Java Moose owner Glen McLean. “We are excited by this value-added proposition as we roast, flavour and package the raw green beans into consumer-ready products including bulk beans, fractional packages and our new recyclable single serve cups. The opportunity and potential is tremendous as we explore future retail, wholesale and export opportunities.”
Port Saint John is Eastern Canada’s largest port by tonnage and has a diverse cargo base, including dry and liquid bulk, break bulk, containers, and cruise.