MONCTON (GNB) – A new highway sign symbol will begin appearing throughout the province to promote the developing agri-tourism sector.

The blue sign depicting a barn and farmer was unveiled today at the Magnetic Hill Winery, an agri-tourism site in Moncton, by Agriculture, Aquaculture and Fisheries Minister Michael Olscamp. The sign lets visitors know that there are authentic cultural and agricultural experiences open to the public.
“Agri-tourism connects people with where their food comes from and with the people who produce it,” said Olscamp. “Agri-tourism offers a hands-on learning experience for children as well as a great outing for all ages.”

Agri-tourism can involve organized tours of farms, orchards and vineyards, as well as attractions such as corn mazes. It may also involve visits to a facility that produces value-added products such as where potatoes are made into chips, or where apples are made into cider and juice.

“For many years, experiencing the foods and food products that are unique to a region has been of great interest to visitors,” said Tourism, Heritage and Culture Minister Trevor Holder. “The launch of the new agri-tourism signage will help visitors find and experience first-hand these unique food and food products that New Brunswick has to offer.”
Front-line tourism employees from area attractions also attended the launch and learned first-hand about agri-tourism through visits to Verger Belliveau Orchard, the Magnetic Hill Winery and B&B, and Brigg's Maple Ltd.

The Moncton area Really Local Harvest Coop has developed New Brunswick's first agri-tourism route featuring seven different experiences.

“These agri-tourism experiences offer visitors the opportunity to get a taste of life on the farm and learn about production and processing techniques while enjoying the colours and splendid vistas of the countryside,” said Mathieu D'Astous, executive director of Really Local Harvest Coop. “This is a great opportunity for people to get out into the field and discover our region's farms, wineries, orchards and nurseries.”

The Buy Local website also list agri-tourism experiences throughout the province. There is also a Cottage Winery Road map and a list of farmers markets.


●    Food and Wine in New Brunswick (Tourism, Heritage and Culture)

●    Winery Tours

●    Agri-tourism route (agro-experiences)