GRAND FALLS (GNB) – The provincial and federal governments are joining the Town of Grand Falls in investing more than $3.67 million to revitalize the Falls and Gorge tourist attraction.

"Working with partners to invest in leading tourism experiences is an important part of our government's plan to rebuild New Brunswick's economy," said Premier David Alward. "This investment will allow the Falls and Gorge to offer visitors an even better experience."

The project will further renovations to the tourism information centre and services provided through the Malabeam Centre at the top of the falls and the camping and gorge tour operations supported by La Rochelle Centre.

"Our government's top priorities are jobs, growth and long-term prosperity for Canadians," said Bernard Valcourt, associate minister of national defence and minister of state for the Atlantic Canada Opportunities Agency (ACOA) and La Francophonie. “Our government's investment will help the community of Grand Falls undertake major improvements to two local tourism facilities tied to its iconic natural tourism attractions, the Falls and Gorge of Grand Falls."  

Renovations to the facilities include new windows, doors, roofs, restrooms and exterior finishes. The work also involves upgrades to the parking area and landscaping for the two sites and improvements to the adjacent trail system. Funding is being provided to support the marketing and promotion of the Falls and Gorge as a significant regional tourism attraction.

"With the combined funding from our provincial and federal partners along with the $1-million contribution from the Town of Grand Falls, this strategic investment will help revitalize and keep our community on the list of New Brunswick must-see destinations for another generation of visitors as well as sustain our local economy for years to come," said Grand Falls Mayor Richard Keeley.

The federal government, through ACOA, is investing $1.5 million under the Innovative Communities Fund. The provincial government is investing $500,000, while the Town of Grand Falls is contributing $1,075,259.