FREDERICTON (GNB) – The provincial government is investing $150,000 over two years to support a bilingual sponsorship training program and to provide matching fund incentives for arts and heritage organizations.

The investment will allow Business for the Arts to launch its artsVest program in New Brunswick. The intention is to raise the profile of the arts sector with businesses and strengthen training and mentorship among arts managers. In addition to training, the participating arts organizations will have access to a portion of $178,000 in matching funds over the two-year period.

“Arts and cultural organizations have enormous economic and social value and play an important role in making our communities more vibrant,” said Tourism, Heritage and Culture Minister John Ames. “This program provides a great opportunity to leverage partnerships between the arts and business communities.”

Business for the Arts is also receiving $150,000 in funding from the federal government.

“We are excited to be launching our artsVest program in New Brunswick,” said Aida Aydinyan, vice-president of Business for the Arts. “The program hits many important targets that, as a sector, we are striving for such as: creating cross-sectoral partnerships, diversifying revenue, raising the profile of the sector with businesses, and strengthening the capacity of individual arts managers through continuous training and mentorship. We are thrilled to be launching our first bilingual province and look forward to taking the program to new heights.”

The program works directly with small to mid-sized arts and heritage organizations which are looking to secure sponsorships and build partnerships with the business community. It provides various types of training in corporate sponsorship and mentorship pairing. Those participants who are successful in securing sponsorships receive matching funds at the end of the program, up to a certain amount.

Details on sponsorship workshops and information sessions are available online.