FREDERICTON (GNB) – NB Power was awarded the Consumer Engagement Best Practices Award today at the 2019 Smart Energy Consumer Collaborative Symposium. The award recognized the company’s revitalization of its energy efficiency portfolio over the past year with a focus on achieving high customer engagement.

The symposium recognizes energy providers within North America for their leadership in consumer energy engagement and education.

“We are honored to be recognized for developing robust consumer engagement programs and campaigns that have resulted in strong participation,” said Gaëtan Thomas, president and CEO. “The energy efficiency programs are critical to sustainable energy for future generations and we feel incredibly proud to be able to deliver programs that are helpful, connected and relevant to all New Brunswickers.”

Thomas said the award is a direct reflection of the positive changes New Brunswickers are making to save energy. By engaging in these programs, he said, homeowners and businesses across the province have saved more than 228,830 gigajoules, totaling over $9.5 million in energy savings for 2018.

“This represents an incredible amount of savings that benefits every program participant today and has positive environmental impacts for future generations,” Thomas said.

Since 2017, NB Power has launched several new efficiency programs. These include the Total Home Energy Savings Program, the New Home Energy Savings Program, and the Small Business Lighting Program, which are all customer-centric programs.

The launch of these programs coupled with refreshed and increased marketing of the other new and existing, residential, commercial and industrial programs increased overall awareness of NB Power’s programs from 45 per cent in 2017 to 61 per cent in 2018, exceeding the target by 11 per cent.

“Moving consumers from interest to participation requires developing programs and messaging that address consumers’ needs and wants,” said symposium president and CEO Patty Durand. “NB Power's energy efficiency portfolio offers a wide range of programs to fit the unique needs of various customer segments, including small businesses and lower-income consumers. The high customer engagement metrics point to the success that electricity providers can have if they thoughtfully design programs around the end customers’ needs.”

NB Power delivers energy saving programs which are partially funded by the federal government, through the Low Carbon Economy Fund, and are supported by the provincial government.

Information on residential, commercial and industrial efficiency programs is available online.

NB Power was established in 1920 and today serves over 400,000 customers. Currently 42 per cent of its energy is from renewable sources and, when the Point Lepreau Nuclear Generating Station is included, 70 per cent is non-emitting. The utility is on track to contribute to the provincial goal of having as much as 75 per cent of the electricity used in New Brunswick coming from clean, renewable or non-emitting sources by 2020.