FREDERICTON (GNB) – In preparation for the 150th anniversary of Confederation, Premier Brian Gallant has launched the theme, Celebrate where it all began, and website for New Brunswick’s Canada 150 celebrations.

“Tourism is crucial to New Brunswick’s economy,” said Gallant. “People from across the country and around the world will be looking to visit Canada in 2017. With Canada 150 top of mind, and with travel guide publisher Lonely Planet naming Canada the top tourism destination in 2017, we need to work hard to earn our share of tourists to Canada next year. New Brunswickers are proud of who they are and where they come from, and we are going to tell the world about it. Throughout this important year, we will be celebrating what it means to be ‘NB Proud.’”

People are encouraged to use the hashtag #NBProud, follow @Canada150NB on social media and share why they are proud to be New Brunswickers.

The government has developed a website to promote special events and celebrate New Brunswick pride as part of Canada’s 150th anniversary. People are invited to submit video clips to help showcase the past, present and future of the province. Community groups can access a marketing tool kit to help promote their Canada 150 events.

The website also includes a calendar of events, including:

  • Moncton and Fredericton will be among 19 centres across Canada hosting 150th anniversary countdown celebrations leading up to the new year; and
  • Heritage Week activities, Feb. 13-20, organized by communities and organizations around the province.

The provincial government plans to invest at least $10 million to promote New Brunswick as a destination for tourists during the year-long Canada 150 celebrations. Events in the sports, tourism, heritage, arts and cultural sectors are expected to attract visitors and stimulate economic growth.

The calendar will be updated as more events are announced. In the coming months, the government will also be unveiling additional initiatives to celebrate the anniversary and attract visitors to New Brunswick.

“Canada 150 is a wonderful opportunity to continue to promote New Brunswick as a world-class travel destination,” said Gallant.