The Minister's Award for Excellence in Championing Gender Equality - VIVE is an award that promotes gender equality in our lives, workplaces and government. The VIVE Awards were created as a way to highlight and acknowledge New Brunswick individuals that are forging paths and advancing gender equality. The six categories are: Community, Youth, Business, Everyday, Government Champions and Indigenous Champion.

In March 2021, the first five recipients of the VIVE Awards were selected! These Awards give us an opportunity to highlight not just the great work that is happening around the province, but also to celebrate the great individuals who are an inspiration and who are working towards advancing gender equality.

In 2025, the seven recipients were selected from the nominations received from across the province. These recipients are New Brunswickers who have made a significant and sustained difference, who inspire or have championed change and diversity.