Government of New Brunswick

Provincial and Territorial Cultural Indicators, 2018

Nominal gross domestic product (GDP) of the culture and sport sectors increased across most of the country in 2018, rising by 2.3% to $61.9 billion or 3.0% of the total economy. This compares with growth of 4.0% for the total economy.

Culture GDP contribution share changing

Interactive media (+6.9%) and design (+3.5%) continued to exemplify the evolving culture sector in 2018. They have represented a progressively larger share since 2010, amounting to 17.4% of culture GDP in 2018 compared with 12.6% in 2010. The growth was primarily attributable to the design of software, video games, and graphics, as well as software and video game publishers.

The swing to digital was also felt in written and published works, although the change has been more turbulent as publishing industries continue to adapt. Books (-8.7%), periodicals (-10.1%) and newspapers (-13.9%) saw significant declines in 2018. Since 2010, their share of culture GDP has halved from 12.8% to 6.3%.

Overall, the culture sector—which accounted for 90.5% of the total culture and sport GDP—rose 2.2% in 2018.

Impacts of COVID-19

Although not covered within the time period of this report, culture and sport activities were sharply curtailed by the COVID-19 pandemic. Non-essential businesses engaging in culture and sport activities faced closures as large gatherings were restricted starting in March 2020.

The data from the 2018 and the 2019 releases will constitute the baseline for comparing 2020 results and assessing the impact of the pandemic on the culture and sport sectors.

Employment rose despite publishing losses

The culture sector accounted for over 655,000 jobs in 2018, a 0.5% increase from 2017. Parallel to culture GDP, books (-7.0%), periodicals (-5.8%) and newspapers (-7.4%) have seen their share of culture jobs steadily decline. The culture share dropped to 6.9% in 2018 from 11.8% in 2010. Interactive media and design have increased their share of culture jobs in that same time period. All provinces posted job gains, except for Ontario (-1,400 jobs) and Quebec (-900 jobs). Quebec was hit by a 7.1% decline in the written and published works domain, compounded by a sharp decline in broadcasting. The 0.5% decrease in jobs in Ontario was also attributable to written and published works (-4.1%).



NOTE: Preliminary figures for 2020, which concern the economic impact of COVID-19, will not be available until calendar year 2022 and the final figures will not be published until 2024.


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can be found by visiting the Culture statistics portal.