Government of New Brunswick

The Baby-Friendly Initiative (BFI) is an integrated approach for hospitals and a community health service, based on the Baby-Friendly Hospital Initiative, and provides ten evidence-based steps to optimally support maternal-child health for all mothers and babies. Although the degree of implementation of the BFI varies across Canada, all provinces and territories are working towards this internationally recognized maternal-child health strategy.



Evidence for implementing the Baby-Friendly Initiative


The 10 Steps to becoming a Baby-Friendly facility and WHO code


Tools for BFI implementation