FREDERICTON (GNB) – The following statement was issued today by Justice and Public Safety Minister Denis Landry to recognize the Project Red Ribbon campaign:

Project Red Ribbon is an annual campaign of Mothers Against Drunk Driving (MADD). It runs through the months of November and December, leading into the holiday season.

Throughout the campaign, MADD Canada will distribute red ribbons through its various partners as a reminder to:

  • Never drive while impaired or ride with an impaired driver.
  • Plan ahead if you are going to be drinking.
  • Take a cab or bus, arrange a designated driver, or plan to stay over.
  • Call 911 if you see a driver you suspect is impaired.

The red ribbon also serves as a poignant tribute to those killed and injured each year in impairment-related crashes.

These are preventable fatalities and injuries, and we must work together to stop impaired driving.

Your government recently implemented new measures to position New Brunswick as one of the toughest opponents against impaired driving, including short-term licence suspensions, escalating sanctions, an impoundment program and a mandatory interlock program.

I thank MADD Canada for its continued work in educating Canadians about the dangers of impaired driving. I also encourage New Brunswickers to “think before you drink” and plan ahead for a safe ride home. Take public transit, call a cab, ride with a designated driver or stay overnight. It is one of the easiest ways to keep our roads and highways safe.