FREDERICTON (GNB) – New Brunswickers are encouraged to participate in Bell Let’s Talk Day initiatives tomorrow, Jan. 30, to support the growing conversation around mental health in Canada.

“Every year, Bell Let’s Talk Day harnesses the power of social media to engage millions of people in an incredible cause,” said Health Minister Ted Flemming. “I hope New Brunswickers will take the time to reach out to friends and family tomorrow so we can continue to work towards ending the stigma around mental illness in our communities.”

Since its beginning in 2010, the annual Bell Let’s Talk Day uses a combination of tweets, texts, Facebook filters and video views to raise awareness about mental health.

For every interaction on the designated day, Bell will donate five cents towards various mental health programs, resources and support in communities across the country. In 2018, three New Brunswick organizations were selected for funding grants from the initiative:

•           KV Oasis Youth Centre in Quispamsis

•           The University of New Brunswick Psychological Wellness Centre

•           YMCA of Greater Saint John

This year, the deadline for grant applications is March 15.

Eligible organizations, which are registered with the Canada Revenue Agency, may apply online for funding from the initiative.