FREDERICTON (GNB) – The provincial government has signed on to a national initiative to promote agriculture.

The Agriculture More Than Ever campaign is a multi-year initiative by Farm Credit Canada to improve perceptions, dispel myths and create positive dialogue about Canadian agriculture.

“Agriculture is a growing industry powered by innovative and forward-thinking people,” said Premier David Alward. “It has changed significantly with advances in technology, plant and animal science, as well as in environmental and food safety practices. The pace of change in agriculture has driven the growth of new and interesting career options that are available for our young people, and our government is pleased to help more New Brunswickers share their stories.”

As a partner in the initiative, participants are encouraged to tell the real story about agriculture - one of success, promise and determination.

“The people involved in agriculture in our province are innovative, committed and passionate about what they do,” said Agriculture, Aquaculture and Fisheries Minister Michael Olscamp. “I am proud to be part of an initiative that encourages me to talk about these great people and about the importance of our agricultural sector.”

Since the initiative launched in May 2012, more than 280 partners have signed on including industry associations, private sector businesses, provincial government bodies, trade shows and media organizations. New Brunswick is the third province to sign on.

“I want to extend a sincere thank you to Minister Olscamp and to the Government of New Brunswick for their partnership,” said Greg Stewart, Farm Credit Canada president and chief executive officer. “By signing on as an official partner of Agriculture More Than Ever, they are helping to tell the real story of Canadian agriculture - a story that is vital to ensuring we continue to attract the people, skills and investment needed to keep our industry growing.”

Farm Credit Canada is the country’s leading agriculture lender. It provides financing, insurance, software, learning programs and other business services to producers, agribusinesses and agri-food operations.