SAINT JOHN (GNB) – Federal, provincial and territorial tourism ministers met in Saint John this week to explore how best to enhance Canada's position on the world stage.

 The meeting was co-chaired by Culture, Tourism and Healthy Living Minister Trevor Holder and federal Minister of State for Small Business and Tourism Maxime Bernier.

“I was pleased to host my fellow tourism ministers in Saint John,” said Holder. “Our discussions centred around how to jointly address challenges in attracting even more visitors to our respective jurisdictions, including those involving air transportation, and there was a great deal of information sharing and positive discussion.”

The ministers committed to working together to maximize Canada's visibility to the world. Given the importance of aligning Canada's tourism marketing efforts, they also discussed means of improving co-ordination among governments to achieve this goal.

“The tourism sector is an important part of Canada's economy, supporting businesses and workers in every region of our country,” said Bernier. “With the launch of the Federal Tourism Strategy, the Government of Canada is working at the federal level to be a more effective partner to the tourism sector. With all levels of government working together, we can take steps to improve Canada's competitiveness to better respond to the changing global environment.”
Given the potential economic contribution of strategically important destinations and attractions, and their impact on visitor numbers and economic growth, the ministers accepted an invitation from Bernier to provide their views and engage in ongoing discussions on this matter.

The tourism ministers agreed to explore possible participation in a federal, provincial, territorial mission to Brazil.

Other items on the agenda included a presentation on the Canadian aviation policy framework and an update from the Canadian Tourism Commission on its strategy to market Canada abroad.
The ministers met with the Canadian Tourism Commission and the Tourism Industry Association of Canada to share their perspectives on the issues facing the domestic tourism industry, including strategies for enhancing Canada's position as a premier four-season destination.

At the meeting conclusion, the ministers agreed to continue working together to advance collaboration among governments. With Tourism Week in Canada approaching, they also recognized the hard-working men and women responsible for the continued success of Canada's tourism industry.

The next meeting of the Canadian Council of Tourism Ministers will be hosted in Yukon.