- Identify a venue that is easy for you and the media to get to for your event.
- If you have your own facility, hold your event there.
- Prepare and send out invitations.
- Let media know you are having the press conference, the place and time.
- Have a news release ready to give to media at the press conference.
- Make sure you have the proper seating, podium, sound system etc.
- Prepare an agenda for your guest speakers.
- Make sure your guest speakers are prepared to relay your news.
- Follow-up with the media to see if they need more information.
- Don’t spend more than you can afford on a venue or refreshments.
- Have supporters of your news or project in the audience.
- Indicate to the media who your supporters are or who they can contact for comment.
Government of New Brunswick