Office of the Premier, Tourism, Heritage and Culture , November 22, 2017 - Saint John
New tourism growth strategy focuses upon innovation and partnerships
Increasing visitor spending to $2 billion by 2025 is a key objective of the New Brunswick tourism growth strategy. Premier Brian Gallant launched the first new comprehensive tourism strategy since the 1990s today in Saint John. From left: Saint John Mayor Don Darling; Tourism, Heritage and Culture Minister John Ames; Gallant; Victoria Clarke, executive director of Discover Saint John; and Samuel Daigle, co-owner of Nepisiguit Adventures.