FREDERICTON (GNB) – Alert Ready, the national emergency alert system, will be tested on Wednesday, June 21, by media broadcasters in New Brunswick.

The system is designed to deliver critical and potentially life-saving alerts to Canadians through television and radio. It is tested periodically. It was developed nationally in partnership with federal, provincial and territorial emergency management officials, Environment Canada, and the broadcast industry to enhance emergency preparedness and response in times of crisis.

“Your government remains committed to making New Brunswick a safer province and the Alert Ready system helps up to reach that objective,” said Justice and Public Safety Minister Denis Landry. “Communication with the public is a key element of emergency management. Alert Ready enables us to communicate critical information in a timely way which can help save lives and protect our residents.”

Through the system, cable and satellite companies, radio stations, and over-the-air television services will receive an emergency alert from an authorized government agency and transmit it to their audiences.

The test will take place on Wednesday morning on television and radio. Following an audible alarm the following information will be presented by television on a red background or broadcast by radio: “This is a test of the National Public Alerting System issued by the New Brunswick Emergency Measures Organization. This is only a test. If this had been an actual emergency or threat, you would now hear instructions that would assist you to protect you and your family. This is a test only, no action is required.”

“Alert Ready messages can be efficient in times of crisis,” said Greg MacCallum, director of the Emergency Measures Organization. “Through the alerting system, important messages may be broadcast for a number of reasons such as severe weather, natural disasters or situations that would require evacuation. Tornadoes are a good example of situations that require very fast communication to the public and where Alert Ready can be beneficial.”

The Department of Justice and Public Safety’s Emergency Measures Organization co-ordinates preparedness for emergencies in the province. It also co-ordinates provincial response operations during emergencies and administers disaster financial assistance programs during recovery. It works with provincial, regional and municipal officials to ensure that New Brunswick communities have emergency plans.