Government of New Brunswick


Building Talent

Strategic Focus Action Items
Improving literacy  Addressing potential barriers to literacy at a young age. 
Targeting early childhood education  Bolster our focus on the early detection potential barriers to learning. 
Improving K-12 education  Implement the 10-year education plan.
Expand the secondary school focus on career readiness.
Strengthening post-secondary education  Significantly expand the number of post-secondary students that gain relevant career experience while attending school. 
Focusing on the underemployed to improve basic skills  Help New Brunswickers who are lacking basic skills to get the training they need to join the workforce. 
Aligning people-skills-jobs  Develop comprehensive, accessible, relevant and timely labour market information. 
Improving opportunities for women  Ensure that more women are taking on leadership roles in gov­ernment and in the private sector.
Increase accessibility and affordability of childcare services.
Achieve greater pay equity. 
Expanding the Aboriginal workforce  Work with the Joint Economic Development Initiative (JEDI) to expand employment opportunities for our aboriginal population. 
Supporting persons with disabilities  Implement outstanding commitments from the 2012-2017 Employment Action Plan for Persons with a Disability. 
Encouraging youth entrepreneurship  Expose more young people to entrepreneurship as a viable career option. 
Bringing jobs to people  Develop a province wide “home-work” strategy. 
Expanding the 60+ workforce  Support older New Brunswickers who need training to get back into the labour market. 
Building on the seasonal workforce  Encourage the student workforce to fill seasonal jobs (when not in school). 
Deeper dive: The aging workforce and export-based industries

The aging of the workforce is particularly pronounced in many of our export-based industries. Manufac-turing has lost nearly 11,000 jobs since 2000. The number of persons working in manufacturing that are younger than 55 has declined significantly during the past 15 years, while the number of persons 55 and older has more than doubled.

New Brunswick’s manufacturing workforce by age group (per cent change, 2000 to 2015)
Source: Statistics Canada CANSIM Table 282-0008


Attracting Talent

Strategic Focus Action Items
Expanding opportunities for young people to stay and build careers at home Reduce the average student loan debt for New Brunswick graduates living here. 
Attracting expatriate New Brunswickers; Expose New Brunswickers living across Canada to the job op­portunities here at home. 
Expanding the post-secondary student population with out-of-province and foreign students  Work with our universities and colleges to significantly expand the number of foreign and out-of-province students attending our post-secondary institutions. 
Attracting immigrants  Develop a highly targeted approach to immigration attrac­tion including:
·  Development of firm-specific immigration plans for larger businesses that need a significant number of workers.
· Immigrants as home-care workers to support the Home First seniors’ strategy.
· Immigrants as investors in our aging rural tourism infrastructure.
· Immigrants to renew agriculture investment in rural New Brunswick.
· Immigrant entrepreneurs to start up export-oriented com­panies and to invest in and support high-growth entrepre­neurs who are already here. · A significant expansion of post-secondary foreign students to build the pool of future workers.
Attracting high-growth potential entrepreneurs  Promote New Brunswick opportunities and support services to high-growth entrepreneurs across Canada and beyond. 
Deeper Dive: Immigration – a fundamental driver of economic
and population growth

We must view immigration (economic migrants and refugees) as a source of workers for short-term job opportunities and as a driver of long-term economic and employment growth. This has been a major fail­ure of immigration policy in the past. In the Toronto area, first-generation immigrants account for more than one-half of the total workers in the manufac­turing and administrative services sectors. In New Brunswick, first-generation immigrants make up only three per cent of the workers in these industries. New Immigrant families increase demand for local products and services. Sixty-to-70 per cent of total economic growth is tied to household spending. More immigrant families will increase household spending, which will boost growth. Do we need available jobs to attract immigrants or will more im­migrants create more jobs? This runs both ways. Jobs will attract more immigrants, but more immigrants will create the demand for more jobs.


Deeper dive: Co-operation within Atlantic Canada

The Atlantic Provinces share many geographic, eco­nomic and demographic elements and are facing many of the same challenges holding back growth. We will work closely with our neighbours on issues such as immigration, interprovincial and international trade, red tape reduction, and other barriers and opportunities for growth.