As a Crown corporation, Opportunities NB (ONB) is the focal point for all of New Brunswick’s economic development activities. Client-focused, proactive, professional and accountable, ONB is the single point of contact for local and foreign businesses looking to grow, expand or locate. Focused on performance, high-growth opportunities and growing New Brunswick, ONB performs the following critical functions:
• Supports business retention, development and expansion inside New Brunswick, including business support services for small, medium-sized and large businesses;
• Proactively pursues high-growth opportunities through exports and by assisting global companies with head offices located outside NB to create lucrative, sustainable employment high-paying, long-term jobs in New Brunswick;
• Works with industry partners, economic development stakeholders and public sector partners to identify, build and support a portfolio of significant high growth opportunities both within and outside the province.
• Provides a single-point of entry allowing our clients to leverage our expertise by providing counseling, financial assistance and specialized services to grow the economy.

The Department drives New Brunswick’s economic development strategy through key priorities:
• Business retention and expansion – We help traditional resource, selected services and manufacturing industries become more competitive by developing innovative products and services, selling into new markets, improving capacity and increasing productivity;
• Cluster development – We support our research communities and industries to develop business clusters that focus on ICT, biosciences, aerospace and defence, industrial fabrication, value-added food and value-added wood;
• Innovation development – We support industries and organizations in their goals to build innovation capacity in New Brunswick.

To promote internal and external programs and initiatives that ensures that ONB hires and maintains a competent, informed, motivated, healthy and productive workforce. To build and promote a culture of excellence that supports ONB’s four pillars creating a team of professional, client-focused, proactive and accountable experts.

Effectively differentiate New Brunswick capitalizing on its strengths by leveraging the latest marketing strategies that meet or exceed best practices in order to generate awareness and generate leads that close business deals.

To seek out and find global companies with head offices located outside New Brunswick to expand or grow their footprint in the province. To provide a single point of entry allowing Investment Attraction clients to leverage our expertise through counseling, financial assistance and specialized services to create jobs.

Support the organization through the management of technology, budgeting, and the administration of financial programs and services. Provides a full range of corporate financial services to ONB, as well as office administration and information technology services.

To ensure that ONB performs all necessary analysis and planning in order to implement, deliver and measure all policies that enable us to attract, retain and expand businesses, to create new jobs, to develop high growth clusters, and to grow export sales. To implement and report on all key performance indicators and performance excellence metrics.