The Department of Tourism, Heritage and Culture will focus on the development, preservation and promotion of New Brunswick by building on its rich base of natural, cultural and heritage assets.

To generate economic prosperity for New Brunswick
through responsible promotion and development of year-round
tourism activities while maintaining the
environmental and cultural integrity of the province.

Generate economic prosperity for New Brunswick through responsible promotion and development of tourism-related activities while maintaining the environmental and cultural integrity of the province.

The Communications Unit is responsible for
informing the public of tourism activities in the province
through ongoing relations with the media and the public.
The staff ensures that the Department's message reaches
the public through the various media. The Branch
coordinates the Department's communications activities
and advises senior officials on communications-related
matters.

The mandate of the Heritage Branch is to coordinate and support those
activities in the Province designed to promote heritage awareness and
to protect and preserve heritage resources by:

- Providing financial, planning and technical assistance and leadership
to the Province's archaeological, aboriginal, heritage and museum
communities.

- Developing the provincial policy and legislative framework for the
protection and preservation of heritage assets, including archaeological
resources.

- Encouraging and assisting local governments, organizations in the
not-for-profit and private sectors, as well as individuals, in identifying,
preserving and developing heritage resources.

- Maintaining and promoting the use of provincial heritage databases,
and coordinating cultural resource management through administration
of provincial legislation, including archaeological licensing, participation
in environmental screening, and land use policy and planning.

- Providing co-ordination and direction for the promotion of culture and
heritage through research, exhibitions, site commemorations, cultural
tourism initiatives, Heritage Week, Heritage Fairs, and Web Site
development.

- Operating, for the benefit of the general public, a number of significant
provincial historic sites as living museums and maintaining the provincial
artefact collection to support this program.

- Ensuring the management of toponomy, which consists of existing
official geographical names (places and geographical features) and the
nomination program for new names and changes to existing names.

The objective of the Village Historique Acadien is to
preserve and develop New Brunswick's culture and
artistic creativity, and to operate the Village as a living
museum that interprets the daily lives of Acadians
between 1770 and 1939.

The mandate of The New Brunswick Museum, a crown agency, is to
research, collect, preserve and interpret the natural and human history
of New Brunswick. This is achieved by:

- Operating a major exhibition facility;

- Developing permanent, travelling and changing temporary exhibitions,
and activities, programs and other support for diverse audiences;

- Developing and offering enriching curriculum-based school programs;

- Participating in regional,national and international data information
programs, advisory groups and cultural activities;

- Collaborating with post-secondary institutions for the development of
programs for the cultural sector through traditional methods and new
technology, and for opportunities for advanced research;

- Contributing to leadership and stewardship of cultural resources under
the direct control of the province.

The mandate of the Sport and Recreation Branch is to provide
strategic leadership and support to strengthen Sport and Recreation
in New Brunswick and promote participation, foster development and
celebrate excellence to improve wellbeing and quality of life for all.
This is achieved through:

- Visionary leadership, related policy and support programs, and by
coordination and management of the "big picture" for sport and
recreation in New Brunswick;

- Financial support for organizational development, volunteer
leadership training, participation encouragement, pursuit of excellence
and limited financial assistance to improve recreation facility
accessibility for the disabled;

- Consultation and facilitation by serving as a catalyst and coach as
partners are challenged to meet expanding needs in an ever-changing
environment;

- Leadership development by encouraging and supporting the training
and development of volunteers and professionals who play a key role
in the delivery of safe, healthy sport and recreation programs that are
consistent with the needs and abilities of all participants;

- Research and program development by investing in innovation and
demonstrating new and improved approaches to programs, facilities,
service delivery and management;

- Information by combining technology with data and expertise from
the field to inform decision-makers, service providers and consumers;

- Promotion and marketing to advocate for the benefits of participation
in recreation and sport;

- Strategic alliances to build strong financial, functional links with
related fields and partnerships for an efficient and effective sport and
recreation delivery system; - Barrier breaking by identifying and
helping remove obstacles that hinder equitable participation to sport
and recreation;

- Management of special projects and programs that are delivered on
a regional or provincial scale (e.g., Canada Games, Jeux de la
Francophonie);

- Representing New Brunswick by providing a common voice in
national and international discussions regarding sport and recreation.